February carried momentum from January and kept the pace steady.
We welcomed CB Aesthetics as a new client and delivered a brand new website, designed, built and launched within the month. The focus was clear: create a clean, credible website that drives bookings ahead of March.
The site is now live and performing well, and we’re already in discussions around next steps, including email campaigns and PPC activity to support ongoing growth.
As part of our ongoing content work around the British Touring Car Championship season, we spent a full day with Power Maxed Racing at their factory.
The visit included a documentary-style walk-and-talk with the Team Principal, insight into the team’s off-season preparation, and a visit to their previous factory, which suffered a devastating fire in August 2025. It was an important story to tell and one that adds real depth to the season narrative.
On the same day, we filmed a full podcast episode with the team (three-camera setup, four microphones) and produced an announcement video for new driver Dexter Patterson. A two-person crew, a packed schedule, and a lot of content captured — all of which will be rolled out over the coming weeks.
We had an overdue but valuable planning meeting with our longest-standing client, Ablestoke.
Since launching their new website in November, traffic has increased significantly, something we’re keen to build on. Our discussions focused on increasing video output for social media, engaging more with their advisers on the ground, and developing a more structured email campaign strategy.
It’s always rewarding to look at long-term partnerships with fresh perspective, and we’re looking forward to pushing things further this year.
Another BTCC-related content day saw us filming behind the scenes at the Laser Tools Racing with MB Motorsport season launch event, hosted at The Bike Shed in Shoreditch.
We captured documentary-style footage, driver and team interviews, social media clips and general event coverage. It was a strong visual event, and the blue liveries looked particularly sharp under the lights.
We’re pleased to be continuing our work with The JBS Collection on a more regular basis this year, with a focus on short-form content and further developing the YouTube channel.
Last year, we worked closely together on Return to Le Mans — a full-length film that followed the journey of racing the Bentley Blower at Le Mans Classic. The project spanned several months, multiple shoot dates and a huge amount of planning, capturing everything from preparation through to the race itself. It was a detailed and rewarding production to be part of, and one we’re very proud of.
Building on that experience, 2026 will see us working more consistently together, creating ongoing content that supports both storytelling and channel growth.
We also had a very positive meeting this month regarding the relaunch of a podcast project. While we can’t share too much just yet, shoot schedules are being arranged and discussions around the set and studio direction are underway. More on that soon.
We released 10 long-form videos this month, alongside supporting short-form content and continued “Terry Reacts” episodes.
In addition, we filmed three new guest episodes ready for future release, a steady rhythm of production that keeps the channel moving forward!
Behind the scenes, we’ve also been working on ourselves. New internal pages for the Reload website have been designed and are ready for development.
Like many agencies, client work often takes priority over our own marketing, but February saw real progress. The designs are complete and ready to move into development, meaning we’re close to having a fully rounded, up-to-date site that properly reflects what we do.
February was another focused and productive month — a mix of launches, long-term planning and groundwork for content that will roll out over the coming weeks.
March is already shaping up to be just as full.
