April felt like a real turning point, the off-season planning gave way to live events, race weekends and content going out in real time.
By the numbers:
A month of early starts, long days, and plenty happening both on and off track.
We kicked things off with two busy days at Brands Hatch for the official BTCC Media Day and Season Launch (with some surprisingly sunny weather thrown in).
A lot of behind-the-scenes planning went into this one, coordinating schedules, managing timings, and making sure drivers were where they needed to be across headshots, ITV interviews and championship media duties.
Our full team were on hand throughout. Alongside driver liaison, our video team captured a full behind-the-scenes feature from the event, while our social media manager covered live content and built up a bank of assets ready for the opening race weekend.
A full-on couple of days, but a great way to see the final grid come together for the season ahead. You can watch the behind-the-scenes video here: https://youtu.be/2HVgO_EQGrk
April saw us back in the studio with Terry for three packed days of filming.
Alongside guest episodes with a range of interesting characters, we also filmed a series of reaction-style videos which will be rolling out over the coming weeks. Safe to say, it’s never a quiet day when Terry’s involved. https://www.youtube.com/@TerryStoneConnection/videos
Following the groundwork in March, April marked the official launch of the Tales From The Trap podcast and YouTube channel.
The new series focuses on cast and crew from Terry’s upcoming film, and we’ve already released four episodes, alongside supporting short-form clips across social platforms. It’s been a strong start, and we’re looking forward to building on that momentum. https://www.youtube.com/@TalesFromTheTrapPod
Not your typical client meeting.
We headed up to Oulton Park to meet with The JBS Collection, combining a content planning session with a first look at their Bentley Speed Six on track during a test day.
A productive meeting soon turned into something a bit more memorable, as our Operations Director, Heather, was offered the chance to jump in the passenger seat for a few laps with racing driver Stuart Morley. Helmet on, overalls zipped up and three laps later, a client meeting turned into a full-on track experience.
Not a bad way to wrap things up.
After months of prep, April also saw the first race weekend of the 2026 BTCC season at Donington Park.
Friday focused on filming feature interviews with drivers, centred around mental health ahead of May’s Mental Health Awareness Month. We also recorded a podcast episode with several drivers, which is now live to watch or listen to.
Over the race weekend itself, the focus shifted to real-time content, capturing social media clips, montage edits and post-race interviews, alongside managing the YouTube live stream. https://www.youtube.com/@OfficialBTCC
A busy but rewarding weekend, and a strong start to the season. Onto round two at Brands Hatch.
We welcomed the Water Jetting Association back to our office in sunny Southend for another website and marketing session.
The meeting focused on reviewing progress, walking through designs on the big screen and gathering feedback. With several pages now signed off, we’ve moved into the build phase, alongside planning a photo and video shoot to capture a bank of new imagery for the site in early May.
To round things off, the team headed to our local games bar for some well-earned beers and a few competitive rounds of ping pong.
A good chance to switch off after a busy month and reset before heading straight into May.
