Jungle Rumble, a leading adventure golf and entertainment venue, was looking to increase online sales and drive more footfall through its doors. While they were running paid advertising campaigns, they were not seeing the level of return they desired. A deep dive into their digital marketing efforts revealed a crucial issue: a lack of proper conversion tracking within their Google Ads account. Without tracking in place, the platform had no visibility into which ads were leading to bookings, making it difficult to optimise campaigns effectively.
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ROAS improved from 2x to 8x-12x, depending on the day of the week.
Increased return on ad spend by up to 600%, maximising the effectiveness of their advertising budget without increasing costs.
More bookings and higher footfall, resulting in increased overall revenue for Jungle Rumble.
Proper tracking is crucial for paid ad success
Data-driven campaigns drive better ROI
Modern advertising is simpler than ever
By implementing these optimisations, Jungle Rumble was able to take control of its digital marketing strategy, ensuring a strong return on investment and a steady increase in customer engagement.
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